ROZMARIN Concept

ROSEMARY is the herb of remembrance...

Ophelia gives Hamlet a bunch of rosemary when she asks him not to forget her...

(The plant does have therapeutic properties, not just symbolic ones.)

ROZMARIN CONCEPT creations refer to Romanian and universal fairy tales, to ancestral beliefs, but also to important events in the life of every contemporary man. ROZMARIN CONCEPT offers premium accessories with original prints in vibrant colors, created by visual artist Anca Cernea: scarves made of natural materials (silk, wool, modal cashmere), sleep masks, pillows, ingenious leather, or silk bracelets.

Anca studied acting, then chose to work as a set designer and illustrator. She likes to move from theatre to design, fashion, pedagogy, writing and then back to theatre and start again. When she draws, she chooses geometric shapes, elegant lines, and vibrant colors. She loves to listen to people's stories; she is fascinated by the unique world that everyone builds in their mind. Gabriela Athanasovici weaves together with Anca the story of the brand Rozmarin Concept, dealing with the practical aspects of creative entrepreneurship.