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Optimef

In 1979 Optimef was launched as the first ever Romanian watch – a modern, sharp and reliable timepiece - as its ad at the time stated. Take it out of its dusted, old box and it is just as relevant as it was on the day it left the Mecanica Fina factory. Almost 40 years after its original release, OPTIMEF is reborn in black and gold. Besides attention to technical and design details, a contemporary touch is added to the 70s and 80s aesthetics of the original brand. Simple geometrical elements and a set of primary colors are reunited in a minimalist design, but always with a twist. Inspired from the past but looking towards the future, OPTIMEF is telling a story, not just the time. We live in an era in which any electronic device around us can tell the time, so watches are a necessity no more, but they are an essential styling detail. Wear your personality on your wrist along with a bit of history.

 The founders of the brand are Andrei Morariu and Bogdan Costea.