Proudly Powered by Romanian Designers
Proudly Powered by Romanian Designers

Optimef

Optimef is a Romanian design brand, producing premium watches and leather goods. Drawing inspiration from architectural and design trends from the past, we aim to create objects that have a strong graphic look and original details. Optimef was originally launched in 1979 as the very first Romanian watch. 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and unexpected quirkiness. Beyond originality, refinement and a timeless aspect, we want our pieces to inspire not only aesthetically, but also through the story they tell.