51 de specialisti in marcomm fac parte din juriul competitiei Internetics 2018
In acest an, juriul Internetics aduna 51 de specialisti care vor analiza si nota proiectele inscrise in competitia care evalueaza campaniile de branding, marketing si advertising online locale, ajunsa la editia cu numarul XVIII.
Juriul competititiei este format dintr-o selectie de specialisti in marketing, consultanti, researcheri, publisheri si oameni de media.
Noua structura competitionala insumeaza trei mari categorii in interiorul carora vor juriza trei grupuri distincte de profesionisti, aceste categorii fiind: Digital platforms, Digital strategies si Interactive campaigns. Trofeele obtinute in cadrul fiecarei sectiuni vor conduce spre acordarea titlurilor de „Agency of the Year” si „Digital Client of the Year”. Juriul va alege, de asemenea, si castigatorul distinctiei speciale “Best Use of Technology”.
Digital Platforms este una dintre cele trei categorii mari si cuprinde sectiuni dedicate mediilor si tacticilor diverse de comunicare folosite in comunicarea online si digitala, concentrate in jurul site-urilor, social media & mobile. Juratii categoriei sunt:
Adina Vlad – Managing Partner │ Unlock Market Research; Adriana Simionescu - Senior Researcher, Market Effectiveness │ Gfk; Anca Stefan - Chief Digital Officer │ L’Oreal Russia; Anda Lazar – Brand Manager │ UniCredit Bank; Catalina Mergeani – Brand & Digital UX Director │ NN Romania; Camelia Ganga – Marketing Consultant │ Glovo; Ciprian Postelnicu - Head of Media, Budgeting and Production │ Telekom Romania; Cosmin Preda - Advertising Team Manager │ eMAG; Crina Chiru – Head of convergence and B2B communication │ Orange Romania; Cristian Manafu – Managing Partner │ Evensys; Dan Oros - Marketing Manager │ Google Romania; Dan Tudoroiu - Digital Project Manager │Antena Group; Eliza Serban - Group Brand Manager CIUC & Desperados │ Heineken Romania; Ioana Marzac – Sigarteu – Corporate Communication Manager │ Samsung Electronics Romania; Luminita Bostinaru – International Marketing Manager │ AQUA Carpatica; Mihai Tanase - Head of Digital & CRM │Renault & Dacia Romania; Vica Schipor-Doroftei - Social Media Manager │ Bitdefender Romania; Victor Kapra - Online consultant.
Cea de-a doua categorie, Digital Strategies, vorbeste despre strategii de digital, indiferent de mediile utilizate, cu o abordare „how to do it” raportata la consumator. Categoria cuprinde patru sectiuni care urmeaza sa fie jurizate de:
Adina Nica – Research & Strategy Consultant│ Open-I Research; Alex Dona; Dan Petre - Business Developer │ D&D Research; Denisa Mirea - Brand Communication and Advertising Manager│ Avon Romania; Dragos Stanca – Founder │ iCEE.fest; Irina Pocovnicu - Digital Marketing Consultant. Founder │ Digitalize; Laura Mihaila - Head of Marketing │ BCR; Matei Psatta - Co-Founder & CMO │ TPS ENGAGE; Mihaela Oprescu - Kent International Brand Manager │BAT; Raluca Alexandrescu – Ecommerce & Loyalty Marketing Director│ Mega Image; Ramona Ciocodei - Communications & Digital Manager │ McDonald’s; Razvan Mircea – Marketing Director │ Strauss Balkans; Ruxandra Mocanu - Independent Marketing Consultant; Simona Andrei - Brand Manager │ Pernod Ricard.
Categoria Interactive Campaigns reuneste toate eforturile unei campanii integrate sau full-digital, unde fiecare sectiune reprezinta mai multe industrii sau zone de piata. Categoria va fi jurizata de urmatorii specialisti:
Alina Cranga - Brand Manager │ Kandia-Dulce; Ana Visian - Head of Advertising Sales │ OLX Group Romania; Bogdan Toacse - Senior Department Manager Brand Management │ OMV Petrom; Bogdan Turcanu - Senior Innovation Manager │ Ursus Breweries; Cosmina Frincu - Brand Communication Manager │ BRD Groupe Societe Generale; Cristina Avram – Marketing Director │ Avon Romania; Cristina Hanganu - Communication & CSR Director │ Lidl Romania; Dan Zloteanu - Business Consultant & Marketing Researcher │ MRI/The Network; Elena Serban - Business Development and Marketing – Emerging Markets expert; Georgiana Oltenescu - Head, Marketing & Communication │ Globalworth; Ileana Cipca - SMB Channel Marketing Lead │Microsoft Western Europe; Liliana Martin - Communication Strategy and Planning Manager │ Vodafone; Lucia Antal – Marketing Director │Pro TV; Matei Goncea – Senior Creative Excellence Manager – Central & Eastern Europe │ Coca-Cola; Nicoleta Mihailescu - Marketing Manager Baby Care South East Europe │ Procter & Gamble; Ramona Bratu – Marketing Manager │ Untold & Neversea Festivals; Simona Betiu - Advanced Analytics Leader │ Nielsen Research; Teodora Juravle – Marketing Communications Director │ Vel Pitar; Tina Cretu - Senior Digital Marketing Manager │ KFC, Pizza Hut & Taco Bell.
Sistemul de vot presupune o notare online completata de o serie de jurizari offline. Aceste ultime sesiuni, care aduc juriul pe fiecare categorie la aceeasi masa, vor fi moderate la Internetics 2018 de Alina Catalina Banuleasa, Lead UX Designer for FIFA @EA Sports & Co-founder Design Thinking Society.
Alina are background in marketing si o experienta solida in user experience si design thinking, fiind in prezent liderul echipei UX din Bucuresti, dedicata crearii celor mai bune experiente in cunoscutul joc FIFA. Recent, a devenit co-fondator Designer Thinking Society impreuna cu alti 3 makeri din tara, alaturi de care isi propune sa schimbe design-ul in Romania.
In competitia Internetics 2018 au fost inscrise 149 de lucrari din partea a 25 de agentii si companii participante, realizate pentru 47 de branduri.
Internetics Festival, un proiect initiat de The Institute si prezentat de UniCredit Bank, cuprinde anul acesta o expozitie de realitate virtuala (VR), realitate augmentata (AR) si instalatii digitale – Internetics Interactive Expo, organizata in perioada 22-25 noiembrie la The Institute Space (Bd. Dacia 12), competitia Internetics si gala in cadrul careia vor fi anuntate cele mai eficiente si creative proiecte din mediul online, care va avea loc pe 28 noiembrie, la Deschis Atelier (Nod makerspace, Splaiul Unirii 160). In aceeasi seara, finalul festivalului va fi sarbatorit printr-o petrecere cu acces liber la Deschis Gastrobar (Nod makerspace, Splaiul Unirii 160).
Mai multe informatii despre expozitie si structura competitiei se gasesc pe site-ul oficial al festivalului, www.internetics.ro.