The designer’s passion for a career in fashion design started very early; in 1993, while she was a student at the Academy of Art and only twenty years of age, she opened her own workshop in Bucharest, taking advantage of her Romanian roots. She was very successful and, in 1996, she obtained the first prize of “young fashion designer of the year” from the Kent Institute of London.

Six years later, she launched a fashion magazine in Bucharest, 2000PLUS, a press platform for a new world of fashion, life styles, interior design, fashion design, art, and well-being.

She has collaborated with well-known Romanian scenographers, such as Doina Levintza for plays and other events.

She has presented collections on occasions such as the week of fashion; she dressed stars and personalities: her work appeared in the local press: in publications such as Elle, Cosmopolitan, The One, Marie Claire.

At the same time, she continued her studies in Paris: in 2000 she obtained a diploma from d’ESMOND and the jury selected her as one of the first two of her year. She continued her career in Paris, freelancing for several houses, she traveled to India, worked in silk and studied hand made embroidery. Franco-Romanian, already international owing to her origins, she has became even more so through her brand.

In September 2006 she presented her collection in Paris at the Pret a Porter fair and in October 2006 in the showroom ZIP ZONE MONTAIGNE. In January 2007 she lanced her own shoe line, which was successful in the Pret a Porter fair. This year she is planning on participating at the CPH in Copenhagen, also The Train showroom in New York, and Livingroom in Tokyo.

The concept of the collection is femininity and mystery and offers the pleasure of detail of a refined neo baroque style, for women who love the urban glamour and love to travel. The overalls, the flowing dresses, are in silk satin, leather, and with mixtures of technical textiles.

The success of the brand has been extremely quick: she is currently distributing to Osaka, Tokyo, New York, Athene,Bruxelles, Riyadh, Kuweit, Lebanon, and Paris.

foto by Radu Chindris for Marie Claire