"Back to the future" seems to be her motto, with a retro-futuristic vision: her paintings, her fascination with structures and volumes and her pop culture references are also strong keys.

Adelina Ivan is a high profiled contemporary concept, based on multifunctional design. The focus behind the collections are simple colours, raw and clear cuts, unusual details, digital print and above all - a good fit with the possibility for customers to vary each design.

After she graduated the Bucharest University of Art, with a degree in Design, she launched the brand Zasha in 2004, a pret-a-porter line for a young and creative audience. Five years after the official launch, the designer created a new label that bears her name, for the people with strong individuality and an artistic side of life, with sensibilities that might be culled from art, movies or leading-edge music.

Adelina Ivan collections was featured at Pret-a-Porter Paris Trade Fair and the Train New York starting from 2008 and they are found in shops from Paris, NY, Philadelphia, Athens, Milan, Kuwait and Beirut.

Photo Adelina Ivan by Gabi Hirit.